One of the biggest frustrations that business owners face is the delayed benefit from blogging. If you’re writing and working hard to make your automotive blog grow, but find it not happening fast enough, there are a couple of things you can do.
It’s important to note that content marketing is not an overnight solution. These are tips that will support your white hat SEO efforts to increase your online presence and search engine performance. This means you don’t have to worry about getting blacklisted by Google.
One of the best things you can do is directly engage with your audience. If you have an opportunity, reach out and interact with those who leave a comment. This does several positive things for your blog.
The first thing it will do is let your audience know that you care about them. When your audience feels valued, they’re more likely to make an effort to return and read your next post. The next thing it does is open a line of dialogue. From there, you can build a relationship.
Once you have open communication, you can use this opportunity to learn from your readers. This is your chance to learn about what they want to read about. You can then tailor your blog to better suit your audience and directly speak to the questions they want to be answered.
Perhaps you find out that your audience wants more tips on caring for their car. Or perhaps they enjoy reading stories about other auto enthusiasts. You can create customer features that highlight their vehicles and how they use your products.
2. Write Something Useful
Not every blog post needs to be life-changing or educational. At the same time, not every blog post can be fluffy and entertaining with no substance. Try to create a balance between the two. You’ll find that entertaining and useful content performs best on social media.
You could create one blog post where you have a list of vehicles. Then write another blog post where you teach your audience how to perform maintenance, repairs, or modifications. The more useful a piece of content is, the more likely you’ll receive referral links. These are golden in digital marketing strategies because it increases the authority of your website in the eyes of search engines.
Try to write blog posts that can make your reader’s lives easier. This makes your blog both informative and useful. They’ll be encouraged to return for more helpful advice.
3. Design Your Automotive Blog Better
Odds are that when you first started your automotive blog, you weren’t thinking about optimizing it for your readers. But now that you have several blog posts under your belt, it’s time to reconsider how you’ve designed your blog.
Make it easier for your audience to find additional content that they’d be interested in. Consider the placement of your menus. Categorize your articles by interest. Then use those categories to offer additional similar content. When organizing your automotive blog, here are some example categories.
- Maintenance articles
- Repair articles
- Industry news
- Company news
- Customer highlights
One of the best ways you can create additional content is to collaborate with others. Doing this not only adds to the blog but also opens your blog up to a whole new potential audience.
As a company in the automotive industry, look for people you can collaborate with that will build your brand’s authority and reach. These could be influencers who use your product, other businesses in the industry, or well-known industry professionals.
Collaborating gives you the chance to let an expert speak on your behalf. It gives your audience a new perspective. An automotive business that sells aftermarket parts could collaborate with an auto repair business that shows how to use some of the parts in a real-world setting. Potential customers can then virtually test drive the products before committing to purchasing. You’ll find that these real-world explanations by bloggers will give you high-quality content that leads to more new customers.
The easiest way to collaborate is to reach out and ask. If someone approaches you, take their offer into consideration. Only accept offers that will add value to your website. Be wary of offers to collaborate where you’re required to pay a fee. This can go against Google’s guidelines.
5. Create Evergreen Content
You’ve probably heard this term before, but no one ever bothers to explain what it means. Just like the trees, evergreen content lasts season after season. These blog posts stand the test of time because they stay relevant year after year.
Examples of content that’s not evergreen are news, new product announcements, and anything that is momentarily topical. Evergreen content would be a detailed review of a product, a how-to article, or in-depth analysis articles. These stay relevant because people will continually seek out the information.
Content that’s not evergreen will have a spike in traffic when you first post it. Over time that traffic dwindles and eventually becomes nonexistent. With evergreen content, the exact opposite is true. You’ll see the spike from the first posting, but then traffic will stay steady or even build over time.
Evergreen content for your automotive blog could be an article about car care, car repairs, car part explanations, how to do an oil change, or how to properly break in a new car. Content that’s useful but not evergreen would be an article about the latest model of a supercar. It’s interesting when it’s the new model, but as time goes on it becomes less in demand as the auto industry moves on to the next exciting model. Some of your content can be a mixture of the two with seasonal popularity. You could write a blog post about preparing your car for winter weather, or the best places to go on a summer road trip. Maybe there’s an ideal time to shop for a used car.
Grow Your Automotive Blog Today
By implementing these five tips, you can help your auto blog grow faster. This will increase the traffic to your automotive blog and, by extension, your website. This increase in traffic will help your website rank better. It will also expose more car owners to your business and hopefully increase your ROI.
If you find yourself struggling to increase the traffic to your blog despite these tips, then there may be something holding your blog back. With my experience, I can help you to identify where your blog goes wrong. Working with AnDel Marketing can help you get your blog back on track.