This is the year you take online marketing seriously and boost the traffic to your website. It’s time you start seeing noticeable growth in your online eCommerce business. To do this, you need to add getting backlinks to your content marketing strategy.
Having a quality backlinking strategy will take time and effort. You want to make sure you have relevant and quality backlinks. I’ve created this step-by-step guide to help you get started. It isn’t enough to hire a blog mill to post random backlinks from unrelated websites with minimal authentic traffic.
1. Create a Round-Up Post With Several Links
Create one post that is a comprehensive list. This could be a list of best products, industry expert opinions, or the latest industry news.
These types of posts are popular because it gathers all of the information people are looking for into one easy to use resource. The more useful your post is, the more likely others will link to it.
Another advantage is that the companies or experts that you feature will most likely feature your post on their website. By giving them more exposure in your post, they return the favor by giving you a backlink.
If you don’t have time to do the research and create your own round-up post, you can get your company listed on other’s posts. All you need to do is approach websites that you see regularly post round-up type posts. Show them why your company’s product or service should be included.
As a motorcycle company, you could get your retail location included on local business lists. Or if you sell motorcycle parts then get your products listed on best-of lists. If you sell a service, then you could get listed on local business, best-of ideas, or even customer service type lists.
Just remember to talk about and share the post you’re featured in.
2. Start Giving Interviews
Instead of spending a lot of time and money on promotions to get published on websites, try offering your time to journalists. There are services that can connect your business with reporters and journalists that need sources for their articles. You’ll get sent a list of journalist needs, and you can reach out to the queries that are most relevant to your business.
This will help establish your brand’s voice as an authoritative one within the industry. For the greatest effect, focus on needs that are directly related to motorcycles or the service or product that you offer.
You can use a website like HARO to connect with journalists that write articles for high-quality web pages with significant domain authority. This outreach strategy ensures your backlinks aren’t spammy. Now you’re backlink strategy is doing double duty for your SEO strategy. First, it’s creating more quality links pointing to your website, which building your website’s domain authority. Second, this type of link building strategy associates your website with other already established authoritative websites.
Search engines will take these external links into consideration when applying their algorithms to your website. Your website will achieve higher search rankings and better metrics on Google Analytics.
3. Do Some Guest Blogs
Volunteering to do some guest blogging is a great way to increase your backlinks. But beware, this tactic is a lot easier said than done. There are a lot of people out there looking to do guest blogging, and even more people looking to make money off of it.
A guest blog is when you reach out to someone who has a blog on their website and offer to write a blog post for them. In return, the other website will agree to let you include a link back to your website. The other website gets unique content and you get a backlink.
There’s nothing wrong with paying for a guest posting. But you need to make sure you get your money’s worth. Ask the hosting site what their organic traffic looks like. You need to make sure that they have strong traffic numbers so that they are a truly authoritative and strong website. You also need to make sure that they are relevant to your industry.
Use this opportunity to write a piece of content that you can be proud of. It will link to your website, so it should set the tone for the audience so they know what to expect when they click through. Chose anchor text that relates to your website and creates a positive user experience. Plan to link to more than just your homepage. You want someone to click through to highly relevant quality content. Keep a list of your backlinks and periodically check them. You’ll need to have any broken links fixed for them to still benefit you.
4. Connect With Your Clients
Sometimes the easiest place to start getting backlinks is with your customers or clients. These are people that you already have a working relationship with. They also have websites or social media that are related to your industry.
Offer to write a guest post for their blog. You get a relevant backlink, and they get free content for their blog.
5. Talk About Case Studies and Industry Data
A lot of the strategies on this list have you seeking out backlinks, but you can also have them come to you. One strategy that’s commonly used by content creators is to link to data, statistics, and any other quantifiable data. You can take advantage of this by having that data that creators will want to link to.
Create case studies and pack a blog post full of original data-driven insights. Then let people know about your data-packed blog posts. You need to let people know that you have this useful information for them to be able to link to it.
6. Keep an Eye on Your Competitor’s Backlinks
You’re competing against your competitors to have your website rank better in Google searches. So it’s smart to know what the competition is doing when it comes to their backlink strategy. This can let you know what kind of work you have ahead of you.
One easy way to track the competition is to follow their social media mentions. Then when someone tags a competitor, it’s your opportunity to chime in with an alternative. This raises awareness and increases your odds of backlinks.
There are also online checkers that let you perform a search on a website. You can see how many backlinks and where they are from. This enables you to target larger and more authoritative websites.
7. Network With Industry Experts
Start using your social media account to network with industry experts. Most of them are located on LinkedIn, but you can also find several networking groups on Facebook too.
Look for both active industry experts and bloggers or marketers that are active in your industry. For example, I’m active personally in riding motorcycles, and I’m also active professionally in writing for companies in the motorcycle industry.
Get Help With Your Backlinks Today
If you don’t want to spend time creating a backlink strategy or tracking down authoritative backlinks, then I can help. Put me to work tracking down and finding potential places for you to seek out backlinks from. That way, you can focus on your business and leave the marketing efforts to me.