External links get all of the attention as people focus on guest posts. However, this is only one piece of the SEO strategy puzzle. You also need to have an internal linking plan. These are the links that connect your website pages to each other. You can use your internal links to direct visitors from one page to the next. This helps them to navigate your website better. They also communicate with search engine crawlers. The right internal link structure helps the crawlers to know what your website is about.
The good news is that you’re probably already using internal links. This guide will show you how to make the most of them.
What Is Internal Linking?
Internal links connect different pages from a single website. This is different from an external link that connects two pages from different websites. If your website has more than a webpage, then it should have internal links connecting them. The most common use is the main navigation menu on the homepage. There are several links that help visitors navigate to the main sections of the website, such as About, Contact, Shop, Blog, and Services.
Your primary page link structure should create a layout for your website. This is the main architecture of your website. The more individual pages that you have linking to a single page, the more important that page becomes. Search engines look for this linking structure as a sign of a well-designed website. The structure should be simple and logical to follow.
If you haven’t already done so, create a site structure diagram. This creates a visual explanation of the links your website uses to connect the different pages. You may find that your website isn’t logically laid out, which can hinder its SEO performance.
Benefits of Using an Internal Linking Strategy for Your Motorcycle Blog
Having an internal linking strategy for your motorcycle blog means you’ll be able to improve your website’s SEO performance, lead generation, and content performance. Google uses a complicated and sophisticated algorithm to determine how websites should rank. At this stage of the game, you shouldn’t try to game the system or be smarter than the algorithm. An internal linking strategy is an effective method for improving your algorithm performance.
Easier Google Indexing
Google and other search engines use crawlers to navigate all of the websites on the internet. These crawlers use links as if they are the interstate highway of the internet. The stronger your linking strategy is, the easier it is for the crawlers to navigate your website. Make the crawlers happy, and they will rate your website better. A strong interlinking structure helps the crawlers to navigate through your website faster. This results in your new content getting indexed faster. All of these benefits work together to help your website rank better.
More Potential for Backlinks to Deep Content Posts
What page on your motorcycle website has the most backlinks? You can look this up on your Google Search Console dashboard or in your Google Analytics if you connect your Search Console account to it. Chances are, your homepage has the vast majority of your backlinks. This isn’t great for SEO purposes. Google sees this as over-optimizing your home page and can actually hurt your website’s performance.
Strengthen the Entire Website
You may have heard the term “link juice” when talking about links and SEO strength. What this refers to is the strength a particular page on your website gains when it gets linked to. The more strength it has, the more authority it commands, and the higher it ranks in search results.
Let’s assume you have a page that has strong content and it receives a fair amount of external linking. This is where other people link to your website from theirs. You then link to other pages on your website from this strong page. The increased value the first page experiences from the external linking flows through your internal links. This spreads the importance around and makes all of your web pages more important. Think of it as the saying, a rising tide raises all boats.
Optimized Anchor Text
Don’t just link anything on the page. Use anchor text that’s optimized for SEO. This makes the internal link more valuable. Using an image or navigational text is vague and doesn’t provide context to the link. Using anchor text improves the link by telling Google what the link is about and why someone would follow it. There is an art to using anchor text in this manner. It should flow within the context of the rest of the content. Google’s algorithm can spot over-optimizing and keyword stuffing from a mile away. Don’t do it because it will only work against you.
Increase Your Motorcycle Website Value
Don’t forget that the main purpose of internal linking is to make it easier for your website visitors to navigate your website. When someone comes to your website, they are looking for answers. This leads to more questions and the desire for deeper understanding. Internal linking makes the quest for knowledge and understanding easier by providing the reader with additional sources of relevant information. Internal linking has its place in the marketing funnel. You can use your internal linking strategy to help visitors to your website move through the funnel.
Create Your Website’s Internal Link Structure
Creating an internal linking strategy for your motorcycle website and blog can improve the overall performance of your website. It helps the website visitor stay on your website longer and trust your motorcycle business more by making it easy to navigate your website and find the information they need. It also improves your SEO performance by making it easier for the bots to crawl your website. Make it easier to create your internal linking structure by having quality content to link to.