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I strive to create original and useful content to help you apply the latest marketing techniques to your niche industry. Content marketing, social media, blogging, SEO all sound nice, but how can you apply them to your business? I aim to help you grow your business with clear, concise, and actionable information.

But it isn’t all serious, after all, these industries are my passion! Thrown in the mix you’ll find posts covering industry news, events, and the latest products on the market.

Latest Posts

Looking for posts on a specific industry? You can filter your results to exactly what interests you. Click the categories to browse industry-specific posts.

Real Estate Live Streaming

10 Ways to Get More From Your Real Estate Live Streaming

Users watched 1.1 billion hours of live video in 2019. This number is expected to grow to 184.3 billion by 2027. With these kinds of numbers, it’s time to consider ramping up your live video efforts. However, you don’t want to just go live for the sake of being live. You need to get something …

Effective Task Management Will Benefit Your Everyday Life

Guest Post Article As a realtor, you know how many moving parts there are to running a business. To keep a well-oiled machine, you must understand how to manage finances, attract and retain clients, provide top-notch services consistently, promote your brand, and handle countless other responsibilities. This means that you must acquire and develop a …

5 Step Beginner Automotive SEO Strategy

The history of SEO can be traced all of the way back to 1997. That makes SEO over 20 years old! For some automotive companies, this is just a new phase in a long and storied history. But for a new business, tackling the mountain that is SEO can seem like an overwhelming prospect. Your …

Benefits of Internal Linking on Your Motorcycle Blog

External links get all of the attention as people focus on guest posts. However, this is only one piece of the SEO strategy puzzle. You also need to have an internal linking plan. These are the links that connect your website pages to each other. You can use your internal links to direct visitors from …

Law Blog Content: How to Protect It

About 30% of the web pages on the internet have duplicated or highly similar content. Several million posts get copied and shared on social media platforms daily. You work hard and pay good money for your law blog content, so the last thing you want is for someone to steal it and benefit from it. …

motorcycle content

10 Steps to Great Motorcycle Content

A staggering 98% of marketing teams agree that their most-used content is written articles. However, one in three marketers admits that their content writing is only somewhat effective. For some marketers, their writing isn’t effective at all. This means that a lot of marketing teams are missing out on a big opportunity because they simply …

Content Marketing Doesn't Work

“Content Marketing Doesn’t Work” Spoiler: You’re Wrong

All personal injury attorneys are lawyers, but not all lawyers are personal injury attorneys. As lawyers, you are no stranger to this logical statement. It’s a simple statement but makes a big difference in how you think about a category of items. Use this method of thinking when approaching your content production. All content marketing …

law firm newsjacking

How To: Law Firm Newsjacking

Thanks to the pandemic, Nielsen reports that 47% of people tuned into the news during 2020. Of those people, a majority (64%) tuned in to their local news. These statistics are crucial if you’re considering law firm newsjacking as a part of your marketing strategy. Business development for your law firm isn’t the same as …

New Real Estate Agent Marketing

Establish Credibility: New Real Estate Agent Marketing

As a real estate agent, your business depends heavily on your marketing efforts. You haven’t been an agent long enough to establish brand recognition or a solid network of referrals. It’s smart to focus your new real estate agent marketing on establishing credibility. You can build credibility through your content marketing efforts. This guide will …

glossary of content marketing terms

Content Marketing Glossary of Terms

A | B | C | D | E | F | G | H | I | J | K | L | M N | O | P | Q | R | S | T | U | V | W | X | Z A A/B Testing An evidence-based evaluation method …

law firm's about page

How to Create Your Law Firm’s About Page

What does your law firm’s About page look like? Is it the basic run-of-the-mill content that talks about the partner’s, total years of experience, and notable cases? Then there’s a picture of the firm’s attorneys standing together with their arms crossed. This is boring and overdone, and yet attorneys continue to accept it for their …

Automotive Company About Page

Automotive Company About Page: 5 Mistakes You’re Making

About 52% of people head to the “About Us” page when they land on a company’s website for the first time. This makes having an About page imperative. Especially when you consider that 75% of consumers admit they judge a business’s credibility based on the quality of their website design and content. What does your …

Real Estate Content Marketing

4 Elements of Real Estate Content Marketing

Is your real estate business keeping up with the digital age? 80% of millennials, 78% of generation X, and 68% of younger boomers found their home online. This aligns with real estate agents citing social media as the best source for high-quality lead generation. Developing a real estate content marketing plan can put your real …

7 Steps to Your Motorcycle Content Strategy Plan

There are over 31 million bloggers in the United States. Each one regularly produces blog posts with content for consumption. That’s a lot of noise that you’ll need to break through with your motorcycle content. Blindly forging ahead with your content creation is a quick way to spin your wheels, burn rubber, and go nowhere. …

What Is Law Firm Marketing?

Do you know the answer to the question, “what is law firm marketing?” You may think you do, but the answer is ever-changing and evolving. This guide will help you understand. Whether you have just established your law firm or have been practicing for decades, you need marketing. You went to school to be a …

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