I strive to create original and useful content to help you apply the latest marketing techniques to your niche industry. Content marketing, social media, blogging, SEO all sound nice, but how can you apply them to your business? I aim to help you grow your business with clear, concise, and actionable information.
But it isn’t all serious, after all, these industries are my passion! Thrown in the mix you’ll find posts covering industry news, events, and the latest products on the market.
Latest Posts
Looking for posts on a specific industry? You can filter your results to exactly what interests you. Click the categories to browse industry-specific posts.
Law Content Writer: How I Got Started
I never dreamt of being a lawyer with my own legal practice in personal injury or criminal defense. It wasn’t my childhood dream. I didn’t look up to legal professionals. The profession didn’t call to me. So then, why did I decide to go to law school? It seems odd, right? Except it isn’t. Not …
PBN: The Network Your Interior Design Business Shouldn’t Join
Getting quality backlinks is hard work. You have to do a ton of research looking for websites with high authority, reach out to webmasters or site owners and convince them to let you do some guest blogging, and hope they use the right anchor text. Then you have to manage your backlink profile to ensure …
Freelance Writing: How I Stay Organized
One of the biggest complaints that I hear from the small businesses that I work with is that freelance writers fail to meet deadlines. They hire a freelancer, agree on a delivery date, and then nothing happens. The delivery date comes and goes, and the freelancer either stops responding or has a million excuses for …
Automotive Industry Marketing Funnel Explained
Are you tailoring your marketing to speak directly to your audience? If you’re generically producing content without a specific audience in mind, then you are missing the mark. It’s time to take your digital marketing strategy to the next level. The automotive industry marketing funnel walks people through the sales funnel. Are you creating content …
Niche Content Writing and How I Chose Mine
When I first began as a freelance writer, I applied for every opportunity possible. As a newbie to the freelance content writing game, this strategy secured me work. However, it went against the advice that many experienced writers give. The overwhelming advice was to pick a couple of categories to focus on. This sounded nice …
Law Firm Buyer Personas Guide
I realized quickly that I did not fit the mold of people attending law school. The vast majority were political science and English majors. They gave me, the business marketing major with blue hair, some serious side-eye. It was clear that I had a different mindset and approach to the law. Looking back, that difference …
Staying Focused as a Freelance Writer Working From Home
One of the positive things to come out of COVID is more people have the opportunity to experience what it’s like to work from home. I have worked for myself doing content marketing from home since 2018, so working from home was normal for me by the time 2020 came. I may live in Florida, …
How I Find Clients as a Professional Freelance Writer
I found my first clients as a new writer from a dating app. That’s right, an app designed and intended for dating helped me get my start as a professional freelance writer. While dating through an app wasn’t for me, I successfully found professional small business owners who wanted to hire me for my writing …
What Are Motorcycle Buyer Personas?
With motorcycles becoming more popular than ever, there are a wider variety of riders out there. This means you need to approach your messaging and content with a specific audience in mind. An article that outlines all of the technical details about a specific model will resonate with one type of rider and completely miss …
Freelance Content Writer: How I Got Started
I’m lucky enough to be able to honestly say that I love what I do. I wake up (without an alarm clock) excited to go to work each day as a freelance writer. Granted, going to work means walking across my home to my desk, but that’s not the point. As a freelance content writer, …
10 Best Automotive Video Editing Apps
The amount of video marketing people watch has doubled since 2018. In addition, 86% of businesses use some form of video as a part of their marketing efforts. What does this mean for your business? It means that it’s time to look at some automotive video editing apps and find one that you can work …
10 Best Motorcycle Video Editing Apps
The amount of video marketing people are watching has doubled since 2018. In addition, 86% of businesses use some form of video as a part of their marketing efforts. Unlike some other industries, the motorcycle industry is perfect for using video in its marketing. You could produce how-to and informative articles that feature your products …
Grow Your Interior Design Firm’s Instagram Account With These Top Tactics
There are over 2 billion monthly active users on Instagram. In addition, there are over 124 million posts tagged with #InteriorDesign. What this means for your interior design business is that there’s plenty of opportunity for growth and exposure. More followers mean more brand exposure, more customers, and more growth. So growing your Instagram account …
Why Is My Motorcycle Business Losing Instagram Followers?
You’ve worked hard to build your following on Instagram, and you thought you were doing everything right. So why are you now losing followers? It’s frustrating, right? The first thing you should not do is panic. There are a few reasons why your account is losing Instagram followers, and with a bit of investigation, you …
How to Choose Your Auto Business Instagram Handle
There are over 2 billion monthly Instagram users worldwide. This image-based sharing platform is the perfect place for promoting your automotive industry business. Vehicle owners love taking and sharing pictures of their rides. Engaging with these people gives you a voice in the community and helps you develop and expand your brand’s recognition. However, before …
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