I strive to create original and useful content to help you apply the latest marketing techniques to your niche industry. Content marketing, social media, blogging, SEO all sound nice, but how can you apply them to your business? I aim to help you grow your business with clear, concise, and actionable information.
But it isn’t all serious, after all, these industries are my passion! Thrown in the mix you’ll find posts covering industry news, events, and the latest products on the market.
Latest Posts
Looking for posts on a specific industry? You can filter your results to exactly what interests you. Click the categories to browse industry-specific posts.
What Are Dofollow & Nofollow Links?
You know you need to use links on your website, but what exactly does this mean? There are internal links and then there are external links. This article will help you better understand the external links. You will use either dofollow or nofollow links. Each tells search engines specific things and should be used strategically …
Why Formal Writing Doesn’t Work For Your Law Firm’s Blogging
Stop sounding like a lawyer in your law firm’s blogging. I get it; you spent a lot of money, went through years of extra schooling, and now want to make the right impression as a serious and successful lawyer. However, while this strategy works for specific areas of legal practice, it isn’t smart for many …
Do I Need a Blog? Thinking You Don’t Need Blogging Is a Mistake
There was a time when I worked for a particular commercial real estate developer. I worked in the marketing department, but it wasn’t really a marketing department. We didn’t do any typical marketing tasks. Instead, my and another woman’s whole job was to take screenshots from Google Earth and label them with logo icons and …
How to Create Your Auto Blog’s Internal Linking Strategy
You’re ready to add an internal linking strategy to your automotive website’s SEO strategy. This is a smart decision and one that will improve the traffic flow on your website. By having an internal linking strategy you can improve the overall SEO performance by spreading the SEO juice from the strong pages to the less …
10 Ways to Get More From Your Real Estate Live Streaming
Users watched 1.1 billion hours of live video in 2019. This number is expected to grow to 184.3 billion by 2027. With these kinds of numbers, it’s time to consider ramping up your live video efforts. However, you don’t want to just go live for the sake of being live. You need to get something …
Effective Task Management Will Benefit Your Everyday Life
Guest Post Article As a realtor, you know how many moving parts there are to running a business. To keep a well-oiled machine, you must understand how to manage finances, attract and retain clients, provide top-notch services consistently, promote your brand, and handle countless other responsibilities. This means that you must acquire and develop a …
5 Step Beginner Automotive SEO Strategy
The history of SEO can be traced all of the way back to 1997. That makes SEO over 20 years old! For some automotive companies, this is just a new phase in a long and storied history. But for a new business, tackling the mountain that is SEO can seem like an overwhelming prospect. Your …
Benefits of Internal Linking on Your Motorcycle Blog
External links get all of the attention as people focus on guest posts. However, this is only one piece of the SEO strategy puzzle. You also need to have an internal linking plan. These are the links that connect your website pages to each other. You can use your internal links to direct visitors from …
Law Blog Content: How to Protect It
About 30% of the web pages on the internet have duplicated or highly similar content. Several million posts get copied and shared on social media platforms daily. You work hard and pay good money for your law blog content, so the last thing you want is for someone to steal it and benefit from it. …
10 Steps to Great Motorcycle Content
A staggering 98% of marketing teams agree that their most-used content is written articles. However, one in three marketers admits that their content writing is only somewhat effective. For some marketers, their writing isn’t effective at all. This means that a lot of marketing teams are missing out on a big opportunity because they simply …
“Content Marketing Doesn’t Work” Spoiler: You’re Wrong
All personal injury attorneys are lawyers, but not all lawyers are personal injury attorneys. As lawyers, you are no stranger to this logical statement. It’s a simple statement but makes a big difference in how you think about a category of items. Use this method of thinking when approaching your content production. All content marketing …
How To: Law Firm Newsjacking
Thanks to the pandemic, Nielsen reports that 47% of people tuned into the news during 2020. Of those people, a majority (64%) tuned in to their local news. These statistics are crucial if you’re considering law firm newsjacking as a part of your marketing strategy. Business development for your law firm isn’t the same as …
Establish Credibility: New Real Estate Agent Marketing
As a real estate agent, your business depends heavily on your marketing efforts. You haven’t been an agent long enough to establish brand recognition or a solid network of referrals. It’s smart to focus your new real estate agent marketing on establishing credibility. You can build credibility through your content marketing efforts. This guide will …
Content Marketing Glossary of Terms
A | B | C | D | E | F | G | H | I | J | K | L | M N | O | P | Q | R | S | T | U | V | W | X | Z A A/B Testing An evidence-based evaluation method …
How to Create Your Law Firm’s About Page
What does your law firm’s About page look like? Is it the basic run-of-the-mill content that talks about the partner’s, total years of experience, and notable cases? Then there’s a picture of the firm’s attorneys standing together with their arms crossed. This is boring and overdone, and yet attorneys continue to accept it for their …
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