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I strive to create original and useful content to help you apply the latest marketing techniques to your niche industry. Content marketing, social media, blogging, SEO all sound nice, but how can you apply them to your business? I aim to help you grow your business with clear, concise, and actionable information.

But it isn’t all serious, after all, these industries are my passion! Thrown in the mix you’ll find posts covering industry news, events, and the latest products on the market.

Latest Posts

Looking for posts on a specific industry? You can filter your results to exactly what interests you. Click the categories to browse industry-specific posts.

Interior Design Instagram Content Ideas for Interior Designers

Posting on social media is a must if you want to reach potential clients and expand your reach. However, you have a business to run and clients to help. You don’t have time to sit around and brainstorm interior design Instagram content. Thankfully, producing content doesn’t have to be hard. You just need to utilize …

motorcycle riding shoes

Fly Racing M16 Waterproof Riding Shoes

I do not make money from or have an affiliate agreement with Icon. This review is purely based on my experience with the helmet as a result of an unsolicited purchase. I will not profit from you clicking the link, heading to the Icon website, and making your own purchase. I have a collection of …

Gamification: How to Use it for your Automotive Business

The gamification marketing industry reached $6.33 billion in 2019. This modern way of marketing has spread from youth marketing and innovative business to all industries. You have probably interacted with gamification marketing already and didn’t even know it. Every time you earned a tier or badge. Every time you accumulated points, spin a wheel, or …

You’re Wasting Money With Blog Content Mills

Wouldn’t it be nice if you could streamline the content production process? Hiring blog mills does this for many businesses. However, this convenience comes at a great cost. For many, blog mills are enticing because they offer a high volume of content at a bargain price. However, there is typically a lack of consistency and …

Icon motorcycle helmet

Icon Motorcycle Helmet Review: Airform Resurgent in White and Gold

I do not make money from or have an affiliate agreement with Icon. This review is purely based on my experience with the helmet as a result of an unsolicited purchase. I will not profit from you clicking the link, heading to the Icon website, and making your own purchase. Other women get jewelry and …

law firm blog post

6 Steps to Writing a Law Firm Blog Post?

It seems so easy that anyone should be able to do it, right? Wrong! Writing a quality law firm blog post is about more than putting words to paper. You need to understand the law, writing for the average American, and SEO best practices. This type of writing is nothing like preparing legal arguments, a …

What Are the Challenges of Freelance Writing From Home?

My desk is situated in front of a large window. It’s wonderful because I get to see outside, watch the wildlife, see the weather change, and otherwise pretend that I’m not sitting inside. It’s also horrible because it can make focusing on work much more challenging. It’s so tempting to head outside and enjoy the …

benefits of buyer personas

7 benefits of buyer personas for your Interior Design Business

Creating and developing buyer personas sounds like a tedious task, but it’s one that necessary to improve your marketing efforts. There are also many benefits of buyer personas that can help you grow your interior design business. Everyone thinks they know who their customers are. However, this perception is often skewed and inaccurate. People let …

motorcycle ride through the Blue Ridge

Family Motorcycle Ride Through the Blue Ridge

Some families play sports or watch movies. Mine rides motorcycles. It’s become a bonding experience as we plan trips, travel to new places, and explore different roads. We have been everywhere from as far south as Key West, up into the northeast, and out west into South Dakota and Wyoming. However, we primarily ride in …

What Are On-Page SEO and Off-Page SEO?

So you have a general understanding that SEO is important but aren’t sure how to go about creating a plan. Start by breaking down what SEO is. There is on-page SEO and off-page SEO. Separating your SEO plan into these two parts can help you break down the process into smaller, more manageable chunks. So, …

freelance writing and ghostwriting

What Is the Difference Between Freelance Writing and Ghostwriting?

You know you want to hire a writer for your business, so you turn to Google and start searching. You’ll quickly realize that there are a ton of terms for writers that you can hire. To make things more confusing, people throw around these terms like they are interchangeable. So, how do you know which …

What is automotive SEO

What Is Automotive SEO?

Did you know that almost half of all product searches begin with a Google search? What does this mean for your automotive business? People who are interested in a product or service start with a Google search. Depending on where they are in the marketing funnel, this could be a search for more information, a …

Check Out the Motorcycle Museum Wheels Through Time

Nestled in the mountain town of Maggie Valley, North Carolina, is a truly unique motorcycle museum. Unlike other museums that are polished and perfectly curated, this one embraces the rust and dirt that come with older motorcycles. As soon as you step into the building, your nostrils are immediately filled with the smell of motor …

types of content marketing

Types of Content Marketing: A Complete Guide

Blogging may get all of the attention, but there are many types of content that should be a part of your content marketing strategy. You should include several different types of content marketing in your strategy. This helps you reach a broader audience and speak directly to each buyer persona in your target audience. Create …

Car Accidents

I am the Queen of Car Accidents (8 in Total)

According to the auto insurance industry, the average person experiences a motor vehicle accident once every 18 years, or 3-4 throughout the course of their lifetime. Welp, I’ve always been an overachiever, and I guess I shot for the stars when it came to vehicle accidents. Amazingly, the majority of them were not my fault. …

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