I strive to create original and useful content to help you apply the latest marketing techniques to your niche industry. Content marketing, social media, blogging, SEO all sound nice, but how can you apply them to your business? I aim to help you grow your business with clear, concise, and actionable information.
But it isn’t all serious, after all, these industries are my passion! Thrown in the mix you’ll find posts covering industry news, events, and the latest products on the market.
Latest Posts
Looking for posts on a specific industry? You can filter your results to exactly what interests you. Click the categories to browse industry-specific posts.
“Content Marketing Doesn’t Work” Spoiler: You’re Wrong
All personal injury attorneys are lawyers, but not all lawyers are personal injury attorneys. As lawyers, you are no stranger to this logical statement. It’s a simple statement but makes a big difference in how you think about a category of items. Use this method of thinking when approaching your content production. All content marketing …
How To: Law Firm Newsjacking
Thanks to the pandemic, Nielsen reports that 47% of people tuned into the news during 2020. Of those people, a majority (64%) tuned in to their local news. These statistics are crucial if you’re considering law firm newsjacking as a part of your marketing strategy. Business development for your law firm isn’t the same as …
Establish Credibility: New Real Estate Agent Marketing
As a real estate agent, your business depends heavily on your marketing efforts. You haven’t been an agent long enough to establish brand recognition or a solid network of referrals. It’s smart to focus your new real estate agent marketing on establishing credibility. New realtors will find that credibility increases lead generation and grows their …
Content Marketing Glossary of Terms
A | B | C | D | E | F | G | H | I | J | K | L | M N | O | P | Q | R | S | T | U | V | W | X | Z A A/B Testing An evidence-based evaluation method …
How to Create Your Law Firm’s About Page
What does your law firm’s About page look like? Is it the basic run-of-the-mill content that talks about the partner’s, total years of experience, and notable cases? Then there’s a picture of the firm’s attorneys standing together with their arms crossed. This is boring and overdone, and yet attorneys continue to accept it for their …
Automotive Company About Page: 5 Mistakes You’re Making
About 52% of people head to the “About Us” page when they land on a company’s website for the first time. This makes having an About page imperative. Especially when you consider that 75% of consumers admit they judge a business’s credibility based on the quality of their website design and content. What does your …
4 Elements of Real Estate Content Marketing
Is your real estate business keeping up with the digital age? 80% of millennials, 78% of generation X, and 68% of younger boomers found their home online. This aligns with real estate agents citing social media as the best source for high-quality lead generation. Developing a real estate content marketing plan can put your real …
7 Steps to Your Motorcycle Content Strategy Plan
There are over 31 million bloggers in the United States. Each one regularly produces blog posts with content for consumption. That’s a lot of noise that you’ll need to break through with your motorcycle content. Blindly forging ahead with your content creation is a quick way to spin your wheels, burn rubber, and go nowhere. …
What Is Law Firm Marketing?
Do you know the answer to the question, “what is law firm marketing?” You may think you do, but the answer is ever-changing and evolving. This guide will help you understand. Whether you have just established your law firm or have been practicing for decades, you need marketing. You went to school to be a …
Digital Car Dealership Marketing: How to Get Started
Did you know there are about 18,000 light vehicle dealerships in the United States? They supply about two million jobs and account for a large portion of the 50 million used and new cars and trucks that were sold in 2019. Operating a car dealership used to be a local business where you could focus …
Real Estate Agent Social Media Calendar
Have you planned out your real estate agent social media calenar for the year? If not, you’re not optimizing your marketing efforts. Don’t get caught scrambling at the last minute or realizing you missed an opportunity for engagement. Download this real estate agent social media calendar and get a head start on your social media …
Digital Motorcycle Dealership Marketing Ideas For 2021
What are you doing to market your motorcycle business? When was the last time you considered doing something new? With the start of the new year upon us, there’s no better time than the present to consider some new motorcycle dealership marketing ideas. Riding a motorcycle is more than just a hobby. It’s a passion. …
How Much Does the Average Real Estate Agent Spend on Marketing?
Real estate agents who work an average of 21-39 hours per week make about $46,000 annually. Agents that work 60 hours or more a week make $145,000 annually. As you can see, the more you work, the more you make. But what if you could use marketing to build your business without working so hard? …
Law Firm Marketing Social Media Calendar
It’s the beginning of the year, and now is the perfect time to plan out your social media calendar. By doing it in advance, you can schedule posts in advance and avoid important dates, random lengths of dead time, or last-minute panics as you figure out what to post. You can also ensure you have …
Do Law Firms Have Marketing Departments?
Only 17% of solo law practitioners and 31% of firms with two to nine lawyers have a marketing budget. This is concerning for the legal industry. While you don’t need to have a large marketing budget, not having one at all implies that attorneys aren’t even thinking about marketing. Without legal marketing campaigns, you’re not going to …
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