Benefits of Content Marketing
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It’s time to grow your interior design business with effective content marketing
Types of Interior Design Content Marketing
Blog Posts
Having a blog on your website is a simple and effective way to target keywords that you want to rank for. It also lets you continually update your website by posting new content. You can use your blog posts to answer common questions, explain laws, highlight strange cases, or showcase your interior design business ‘s accomplishments. This is your chance to show your firm’s personality.
How-to Guides
You can write effective guides that can assist potential and current clients. Use your guides as a way of providing useful information and establishing your interior design business as an authoritative voice. You could create a guide about how to find the right home to buy, preparing your current home for listing, or detailing the buy/sell process. If you deal with commercial or investment property, you can write about how people can get started.
Case Studies
A case study for your interior design business will look a little different from other industries. You could highlight a client with an unusual situation. Explain the dilemma they faced and how you addressed it. Another good topic is to write a case study about a particular geographic region. These types of writings will highlight your interior design abilities and your knowledge of the local market. Use data to validate your claims.
eBooks
This type of content marketing is similar to a blog, but much longer. This would be a downloadable PDF that someone could keep and read. Try leveraging this type of content to go more in-depth from your blog post. This builds trust with the reader and establishes your interior design business as a voice of authority.
Whitepapers
Do you specialize in a particular area of interior design? Then publishing whitepapers are an effective way at establishing your interior design business as a leader. This data driven content is designed for delving deep into a topic and providing an analytical analysis. this are generally more effective for sophisticated investors and clients.
Checklists
Your client’s attention span is fleeting. Getting them to read pages and pages of content is unrealistic for most people. That’s when using checklists in conjunction with your long-form content is useful. These are bulleted lists of brief statements that will quickly outline a series of topics, tasks, or information.
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Boost Your Content Marketing Efforts
It’s time to grow your interior design business with effective content marketing