Law Firm Blog
What Are Harmful or Bad Backlinks?
Everyone talks about backlinks, how important they are, and how we should focus on getting them. But this is only half of the story. If you blindly charge out and try to get as many backlinks as possible from anywhere you can get them, you are probably doing more harm than good to your law…
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What Is Your Law Firm’s Domain Authority and Why Should You Care?
There are so many metrics that get thrown at you when thinking about the performance of your website. The last thing you need is another one. Thankfully, domain authority is a relatively simple one. It’s also one that you don’t need to drive yourself crazy about right away. If you have a brand new website…
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Upgrade Your Legal Blog Posts by Avoiding These Mistakes
Blogging seems so easy, right? When compared to complicated briefs and other legal documents, churning out legal blog posts should be a simple task. Except, it isn’t. There are multiple pitfalls that you can fall into when attempting to write quality blog posts. When you make mistakes, your blog isn’t as effective as it could…
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What Are Dofollow & Nofollow Links?
You know you need to use links on your website, but what exactly does this mean? There are internal links and then there are external links. This article will help you better understand the external links. You will use either dofollow or nofollow links. Each tells search engines specific things and should be used strategically…
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Why Formal Writing Doesn’t Work For Your Law Firm’s Blogging
Stop sounding like a lawyer in your law firm’s blogging. I get it; you spent a lot of money, went through years of extra schooling, and now want to make the right impression as a serious and successful lawyer. However, while this strategy works for specific areas of legal practice, it isn’t smart for many…
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Law Blog Content: How to Protect It
About 30% of the web pages on the internet have duplicated or highly similar content. Several million posts get copied and shared on social media platforms daily. You work hard and pay good money for your law blog content, so the last thing you want is for someone to steal it and benefit from it.…
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“Content Marketing Doesn’t Work” Spoiler: You’re Wrong
All personal injury attorneys are lawyers, but not all lawyers are personal injury attorneys. As lawyers, you are no stranger to this logical statement. It’s a simple statement but makes a big difference in how you think about a category of items. Use this method of thinking when approaching your content production. All content marketing…
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How To: Law Firm Newsjacking
Thanks to the pandemic, Nielsen reports that 47% of people tuned into the news during 2020. Of those people, a majority (64%) tuned in to their local news. These statistics are crucial if you’re considering law firm newsjacking as a part of your marketing strategy. Business development for your law firm isn’t the same as…
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How to Create Your Law Firm’s About Page
What does your law firm’s About page look like? Is it the basic run-of-the-mill content that talks about the partner’s, total years of experience, and notable cases? Then there’s a picture of the firm’s attorneys standing together with their arms crossed. This is boring and overdone, and yet attorneys continue to accept it for their…
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