One of the hardest parts about getting your motorcycle blog started is figuring out what to write about. Do you talk about mechanical issues? Customer testimonials? Or maybe your business? Or local motorcycle events could be an easy source for content. You need to choose motorcycle blogging content that will help you rank better with search engines, is sharable on social media, and furthers your marketing strategy.
This means dropping the motorcycle jargon and focusing on providing useful information that’s relevant to your practice area. This will help you stand out among other motorcycle websites. Your target audience will appreciate that your website is easy to understand and relatable. This post is going to tell you everything you need to know about getting your motorcycle blog up and running.
The first thing you need to do is create a personality for your firm. This should relatively easy. Take a look around and determine what the culture is like. Give your motorcycle business a voice that’s unique while also relatable to your prospective clients. Maybe your motorcycle business is formal, so you need your blog to have the same sense of elegance and conservative nature. Or perhaps your motorcycle business is less formal and more modern. If that is the case then you can adopt a more casual voice for your blog.
Avoid this Mistake
One mistake I find business owners making is that they forget who their audience is. They get so focused on their industry and business that they forget who will be doing the reading. They use technical language or they get bogged down in industry news.
Do This Instead
Pretend you are explaining your motorcycle product or service to your cousin’s boyfriend who is a high school dropout. This will enable you to put the motorcycle terms into layman’s terms that anyone can understand. Even those who have graduated college will relate to this simple, easy to understand approach to motorcycles.
Answer the Question
So what do you write about? You already have the answer to this question. What are the most common questions you answer? The questions you continually answer from one client to the next won’t change. So why not develop trust with future clients by answering their questions before they ask them?
Avoid This Mistake
One common mistake I see with many motorcycle blog topics is making them all about the business. This comes off as promotional, sales, and ingenious. These are all bad qualities to have. A blog post about your business is ok every once in a while. You just need to balance out these self-promotional posts with useful information posts. Think about it through the eyes of your audience. How does you going to an event or hosting one help them? There are better ways of letting potential clients know your business’ worth.
Do This Instead
Celebrate your customers who own and ride motorcycles. Or highlight a noteworthy award or accomplishment. These humanistic features will connect your audience to your business without you having to brag about winning.
Use Keywords And Correct Length for your Motorcycle Blog
Writing a blog post is nice, but it does nothing for you if it doesn’t target a keyword or isn’t long enough. Did you know that Google wants your post to have at least 500 words to be deemed worthwhile? Otherwise, your post looks like spam. Plus let’s be honest, name a motorcycle topic could you effectively discuss in less than 500 words? You can’t. Working with marketers is a smart SEO approach because they look at your blog from a marketing point of view. However, do not completely hand over the reins to a digital marketing agency. They may not have the personal motorcycle experience to correctly talk about specifics.
Avoid This Mistake
Of course, we’d all love to rank for the most searched terms. But going after these terms with a brand new blog is a mistake. The organic search results space is shrinking. If you are starting a blog now, you already have competition. I find that business owners who go after the highly competitive terms right away get frustrated and discouraged by the entire process. They want to see results right away, but this is a long game. Then going for those highly competitive terms make the game even longer.
Do This Instead
Focus on search terms that have a decent search volume but less competition. This will help you gain traction sooner. Then you can rank in the top for several terms instead of focusing on those select competitive ones. While you write your blogs, aim to use your keyword a few times. DO NOT STUFF YOUR KEYWORDS. Over search engine optimization is a real thing and it hurts your blog just as much as not doing any SEO work. Cramming your keyword in a ton of times will get you flagged as spammy, so just don’t do it.
The longer your post though, the more times you can use the term. I like to aim for 1,000-word minimums when it comes to motorcycle topics. Often I find 1,500 or even 2,000 words can be a good length if the topic is particularly meaty.
Let the Pros Handle Your Motorcycle Blog
As a business owner, you of all people know that sometimes it is best to let the professionals handle the task at hand. That’s why people hire you, isn’t it? So why not let a content marketing professional handle your blog? This lets you get all of the benefits without all of the work. By working with me you get the benefit of someone who not only knows and understands content marketing but also knows and understands the motorcycle industry. This means I can competently speak in a way the average person can understand.
Let’s get your motorcycle blog started today.