You’re writing posts and have been motorcycle blogging but it isn’t giving you the results that you want. That’s probably because you aren’t targeting the right keywords. Every post you write should have a purpose. It should be informative, engaging, and optimized for search engine optimization (SEO).
Bloggers and marketers alike will tell you that you need to have a keyword research strategy if you want to have a successful blog. This beginner’s guide to SEO keyword research will help you target keywords that will improve your content marketing and increase your organic traffic.
Have a Step by Step Plan for Your Keyword Research
Before you sit down to write a post, you need to have your list of specific keywords in place. This is the very first step of blogging. It helps to break down the keyword research process into a step by step guides.
- Create a list of seed keywords as your starting point
- Create a list of related keywords based on your short-tail keyword list.
- Filter and prioritize your list of keywords
- Monitor the metrics of your keywords
1. Create a List of Short-Tail Keywords
There are two places that you can look to for ideas when creating your initial list of keywords. Look internally and externally for keyword ideas. At this stage in the process, the goal is quantity over quality. You want to brainstorm a long list of all possibilities.
Take a look at your own products and services. This is a great place to start because if someone looks for your product or service, they should find you and not your competitors. So begin with phrases that describe your product or service.
Next, take a look at your web pages. Take note of the headers and subpage titles. It can help to use these phrases in your blog posts. The natural repetition of these phrases helps signal to Google and other search engines what your website is about. You should also use these phases as your backlinks on other websites. Look at your Google search performance. Add the search queries people use to find your website.
Take a look at your competitors. What keywords do they target? If they’ve already done the work, then you can use this to your advantage. Not only will it save you time and effort, but it will ensure you’re in the same locations they are.
To find out what keywords your competitors target you can look at their website, the website source code is a treasure trove for keywords. Pay attention to the title tags, meta and description tags, and keyword tags.
You don’t have to spend time doing your own keyword research. Hiring a keyword research service will save you time and money. Plus, they have experience researching and can provide you with a more comprehensive list.
2. Create a list of modifiers
Now that you have a core list of keywords, it’s time to expand that list by using modifiers. The goal is to branch out and increase your overall reach by slightly tweaking your current list of keywords
- Negative keywords
- Organic Use
- PPC Use
By using these different category templates as qualifiers, you can target every step of the sales funnel. These categories help you organize the longer tail keywords which will help you focus your marketing efforts.
Think about how you can relate these terms to your motorcycle blogging. For example, maybe you have a retail store, and you want to target a certain geographic area.
Or maybe your products are meant for a certain type of motorcycle. Negative keywords can help you save money by targeting your marketing efforts to riders who will actually buy your product.
3. Filter and Prioritize
By now, you should have quite an extensive list of short and long-tail keywords. If you tried to focus on this, you’d get nowhere because there are too many options. So instead, you need to narrow down this list to focus your efforts on the most relevant keywords.
Compare the Data
One good way to tell if you have found a good keyword is to compare its search volume and competitiveness. The search volume is how many searches are made in a specific time period. The competitiveness is how many other people are bidding on that particular keyword. Low competition keywords will be easy to rank for. Their drawback is that these keywords also tend to have a low search volume.
There are a few online tools that you can use to evaluate keyword performance and the volume of monthly searches. The one you use is up to your personal preference. Keep in mind that you should look at keyword performance beyond Google. There are other search engines, such as Bing, that can direct traffic to your website. Many of these tools can also give you keyword suggestions or a plugin to make your research even easier.
- Google Keyword Planner
- MOZ Keyword Difficulty Tool
As you work your way through the keywords, keep in mind how you could use them. Some keywords work better for building awareness, while others may be perfect for consideration or buying. These categories all relate to the searcher’s intent.
Then there are the broad relevance keywords such as brand terms, competitor terms, and long-tail keywords. These are more general terms that help people become aware of your company and product.
Right now, you’ll hear a lot of talk about long-tail keywords. While they are useful, you need to have a balance between short and long in your motorcycle blogging. This is because each type targets a specific person.
Your short-tail keywords are more effective at targeting people searching for information. The long-tail keywords are better at targeting the searchers with the intent to buy.
Don’t assume that you only want to target the people looking to buy. You need to start potential customers down the sales funnel early. This means capturing them at the information-seeking stage and then gaining their trust as you funnel them down to the buying stage.
4. Monitor Performance of Keywords in Your Motorcycle Blogging
Now that you’re ready to start using your keywords, the process isn’t over. You need to monitor how your keywords perform when applied to the SEO algorithm. They should help you establish a greater online presence and eventually end up on the first page of the results pages. You should update the keywords that don’t perform well and adding different variations to your top-performing keywords.
Don’t blindly add keywords to your list at this stage of the process. You want to follow this process whenever you add keywords to ensure quality and consistency. However, there may be some steps that you can skip in certain circumstances.
When you think it’s time to remove keywords, you should go back to step 3 of the process. Evaluate your primary keywords and check them for relevancy. Any outdated or ineffective keywords should be removed or replaced.
Use Keywords in Your Motorcycle Blogging
Take your motorcycle digital marketing to the next level by using keyword research tools. But don’t just throw any old keywords in your blog posts, you want to make them work for you. So do it the right way and do some keyword research. When you use the right search terms, you’ll find your e-commerce motorcycle business ranks better on the Search Engine Results Pages (SERPS).
I can help you get started by doing the research for you. I have the knowledge and experience with both motorcycles and keywords to help you craft a comprehensive list of high-quality terms. So let’s start working together to make your motorcycle blog a useful part of your marketing efforts.