There are common mistakes that businesses make when beginning their journey into the world of motorcycle blogging and content creation. These mistakes are what cause their efforts to fail. It also leads them to believe that blogging and creating content is a waste of time.
In reality, they’re sabotaging their efforts and not achieving their desired outcome. This guide will point out five common mistakes that I see when businesses in the motorcycle industry attempt to blog. Learn from the mistakes of others and put your company’s blog on the track to success.
1. You Gave Up Too Early
One of the most common mistakes I see is that people gave up too early. Take the same advice that new riders get, don’t give up too early, the stalling out will soon stop and you’ll be taming the open road. Blogging and content creation done well will not produce overnight results. That’s ok. You aren’t going to write one blog post and see a surge in motorcycle sales. You won’t even write a month’s worth of blog posts and suddenly sell more accessories and gear.
I typically see businesses that have given up around the three-month mark. This is when blogging turns into a chore. The argument is that the ROI doesn’t warrant the effort, and employees have better things to do with their time.
The problem with this is that it takes most blogs a year before they’re up and running. Even then, it could take longer to see a decent amount of traffic from your blog. What you have to remember is that a lot of your ROI that comes from your content creation won’t be clearly tied to it. This makes it challenging to truly see the benefit of your efforts.
2. Your Posting Schedule Is Irregular
You don’t have to post every day. You don’t have to post every other day. You can post once a week, once every other week, or even once a month. Post at a rate that you can manage. Just be sure that you can maintain it. You want your readers to be able to expect your next post.
If motorcyclists repeatedly come back and find nothing new, then they may stop coming back. By having a consistent posting schedule, you can build a relationship and trust with your audience, who are also your customers.
A regular schedule will also help you to build an archive of posts. If you decide to post once a week, then at the end of the year, you’ll have 52 blog posts. These 52 posts are the start of your strong network of links. They’re also a database for beginner motorcycle riders to read through. This builds your authority and trustworthiness with bikers, making them more likely to return when they’re experienced riders.
3. You’re Focusing on the Traffic and Not Your Readers
There’s nothing wrong with paying attention to your traffic when motorcycle blogging. This shouldn’t be your only focus, though. Don’t create content with the goal of it going viral. It’s unlikely that every post you write will go viral and you’ll alienate your regular readers.
Instead, focus on creating quality content that’s informative and useful. If it happens to go viral, then that’s a bonus. If it doesn’t, you’ve created high-quality content that will aid in the improvement of your website’s ranking. If you want to target motorcycle riders in Europe, then consider using terms they’re familiar with, such as motorbike.
There’s also several types of motorcycle riding. If you sell adventure bikes or dirt bikes, then you’ll want to target those who enjoying road trips and off-road riding. You’re more likely to sell an adventure motorcycle to these people than writing generalized content about countersteering or motorcycle insurance. Instead, why not write features about motorcycle trips. This will get your audience motivated to trade in their current ride for a new motorcycle and take that epic ride across the country.
Another option is to create a mix of content. Alternate your blog posts between different categories. That way, you have a solid mix and can appeal to a broader audience.
- Shareable content
- Action encouraging content
- Education content
4. Great Posts, Terrible Titles
You put considerable effort into your motorcycle blogging. But it’s all for naught if you give it a terrible title. Like it or not, readers will judge your entire post based solely on your title. So if you give yours a boring one, no one will ever read your post.
When creating your titles, try to create short and engaging phrases. It needs to include a keyword and let the reader know what the article is about. But it also needs to be short and sweet.
On average, only 20% of people who read your blog title will click through to read your post. That means that titles that are well written still lose 80% of the people who read them. So imagine how low the click-through rate is on a poorly written title.
5. Write About What People Are Interested In
What does your audience want to read about? Write about topics that people want to learn and read about. If you sell motorcycle helmets, you’ll get more interest when writing about how to fit a helmet and its different features than you will about the technical testing that goes into getting a helmet DOT approved.
The Revzilla blog is a good example of how to create content that people are interested in. They focus on a variety of topics that can help everyone from the grizzled veteran to the new rider looking to get on the bike for the first time.
Aim to make your blog posts useful and interesting to the reader. You can do this by looking at what people are entering as their search queries. People tend to search for information about fit and features when it comes to gear. It’s less common for people to search for crash test performance or manufacturing details.
Stop Making Mistakes When Motorcycle Blogging
If you find yourself making one or more of these mistakes with your motorcycle blog, then it’s time to make a change. If you have the time, you can go back and fix the mistakes, but if not, you can always move forward and improve. With time and consistency, you’ll start to see a noticeable improvement in your blog’s performance.
When it comes to your motorcycle blog, I can help you optimize it for peak performance. My experience with motorcycles and writing can help your blog stand out in the motorcycle industry. Whether your business is B2B or direct to consumers, let’s work together to improve your ROI when motorcycle blogging.
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