The motorcycle industry is a unique one. We often all get lumped together as people who like riding on two wheels. But within the industry, we know that there are many subcultures and interests.
If you want to successfully market to motorcycle riders online, then you need to speak to your potential customers in a way they are accustomed to. This means hiring someone who rides and understand the subtle nuances of being a rider.
Products & Services
All Motorcycle Brands
Does your business specialize in a particular brand or style of bike? No problem!
I have experience riding both sport bikes and cruisers. This gives me the ability to understand and speak to the specific wants and needs of your target audience.
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Benefits of Content Marketing
Types of Motorcycle Content Marketing
Blog Posts
Having a blog on your website is a simple and effective way to target keywords that you want to rank for. It also lets you continually update your website by posting new content. You can use your blog posts to answer common questions, explain motorcycle workings, highlight strange cases, or showcase your company’s accomplishments. This is your chance to show your company’s personality.
How-to Guides
You can write effective guides that can assist potential and current clients. Use your guides as a way of providing useful information and establishing your motorcycle business as an authoritative voice. You could create a guide about how to use your product, maintenance, and repairs. Post your videos on your website as a reference guide.
Case Studies
Case studies let you showcase your product or service in action while developing a stronger relationship with your best clients. Reach out to a client that has had a positive experience. Gather qualitative and quantitative data about their experience. Use the case study to show how your product or service has improved their motorcycling experience.
eBooks
This type of content marketing is similar to a blog, but much longer. This would be a downloadable PDF that someone could keep and read. Try leveraging this type of content to go more in-depth from your blog post. This builds trust with the reader and establishes your business as a voice of authority.
Whitepapers
Do you specialize in a particular area of motorcycles? Then publishing a whitepaper is an effective way at establishing your business as a leader. This data-driven content is designed for delving deep into a topic and providing an analytical analysis.
Checklists
Your client’s attention span is fleeting. Getting them to read pages and pages of content is unrealistic for most people. That’s when using checklists in conjunction with your long-form content is useful. These are bulleted lists of brief statements that will quickly outline a series of topics, tasks, or information.
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Let’s Chat
Let’s collaborate and start creating the perfect content for your motorcycle business today.