AnDel Marketing
REAL ESTATE

REAL ESTATE

Residential

As a real estate agent, you need to focus on selling homes. But you also need to grow your real business. Let me help you. I have worked with several real estate agents, brokers, and property inspectors.

As you know, your client’s have a lot of questions. They also start their home search online.

By having a strong content plan, you can instill confidence and trust in potential clients.

Commercial

The approach you take marketing commercial real estate is completely different from residential real estate. Your audience tends to be more experienced and sophisticated.

I have years of experience working for a commercial real estate developer. Because of this I understand the unique approach to different types of commercial properties. We can work together to create a content strategy to make you a thought leader in the industry.


Benefits of Content Marketing

Increased brand awareness
Increase engagement
Better Conversion Rate
Establish and build trust
Build loyal relationships
Establish Industry Authority
Improve SEO Performance
Cultivate Leads
Social Media Traction

Let’s Chat

It’s time to grow your real estate business with effective content marketing


Types of Real Estate Content Marketing

Blog Posts

Having a blog on your website is a simple and effective way to target keywords that you want to rank for. It also lets you continually update your website by posting new content. You can use your blog posts to answer common questions, explain laws, highlight strange cases, or showcase your real estate firm’s accomplishments. This is your chance to show your firm’s personality.

How-to Guides

You can write effective guides that can assist potential and current clients. Use your guides as a way of providing useful information and establishing your real estate firm as an authoritative voice. You could create a guide about how to find the right home to buy, preparing your current home for listing, or detailing the buy/sell process. If you deal with commercial or investment property, you can write about how people can get started.

Case Studies

A case study for your real estate firm will look a little different from other industries. You could highlight a client with an unusual situation. Explain the dilemma they faced and how you addressed it. Another good topic is to write a case study about a particular geographic region. These types of writings will highlight your real estate agent abilities and your knowledge of the local market. Use data to validate your claims.

eBooks

This type of content marketing is similar to a blog, but much longer. This would be a downloadable PDF that someone could keep and read. Try leveraging this type of content to go more in-depth from your blog post. This builds trust with the reader and establishes your real estate firm as a voice of authority.

Whitepapers

Do you specialize in a particular area of real estate that has lots of statistics? Then publishing whitepapers are an effective way at establishing your real estate firm as a leader. This data driven content is designed for delving deep into a topic and providing an analytical analysis. this are generally more effective for sophisticated real estate investors or commercial property.

Checklists

Your client’s attention span is fleeting. Getting them to read pages and pages of content is unrealistic for most people. That’s when using checklists in conjunction with your long-form content is useful. These are bulleted lists of brief statements that will quickly outline a series of topics, tasks, or information.


Boost Your Content Marketing Efforts

It’s time to grow your real estate business with effective content marketing

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