You hear the acronym SEO thrown around all of the time. Unfortunately, it is now one of those buzzwords that everyone just assumes is common knowledge. This means the basics often get skipped over in favor of trending best practices and creative takes on strategies. As someone getting started as an interior designer, this can leave you confused and feeling a bit lost. So, let’s answer the beginner SEO questions you are too embarrassed to ask.
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What Is SEO? What Is Interior Design SEO?
The acronym SEO stands for search engine optimization. What are you optimizing for search engines to find? Your website. Why are you optimizing your website? So that it naturally shows up in search results. The more optimized your website is, the higher it ranks. You want a high ranking because people tend to click on the top search results and not venture much further. The more people you attract to your website, the more visibility you gain for your business and the more opportunity you have to gain clients and grow your business.
Interior design SEO applies all of these principles to your interior design website. You don’t need to compete with all websites or even all interior designers. As an interior designer entering the industry or someone starting their interior design business, you only need to compete with your direct competitors. Perhaps this means other local interior designers that serve a geographic area. Maybe the geographic area isn’t as important as servicing a client wanting a specific design style. When someone enters a search related to your interior design business, you want your website to rank higher in the results so that more people click on your website than your competitors.
What Is the Difference Between Crawling and Indexing?
Indexing and crawling directly relate to how you go from just having a website to having your interior design website rank well in search results. Search engines have crawlers. Think of them as little bots that travel the internet, recording their travels. Each search engine has its own crawlers. While Google gets the majority of attention, other search engines have bots crawling your website. Indexing is the database that the bots create as they crawl your website. Not everything that the bots crawl gets recorded in the index. As the crawlers index, they update the database. The search engines use the database to pull information from to generate search results. If your website pages aren’t getting indexed, they will never show up in search results.
How Do I Know What Pages Are Indexed on My Interior Design Website?
It is very simple to figure out which pages on your website are indexed. Type this into the Google search bar:
For example, I would type “site:www.andelmarketing.com” to find out which pages on my website are indexed. The listed pages are all of the pages that Google has indexed for your website. You need to make some changes if there are none or a limited number of pages.
How Do I Get My Website Indexed?
There are a couple of different methods for getting your website indexed. I am going to cover the simplest method. Go to the Google Search Engine URL Inspection tool. At the top, there is a search bar. Enter the page URL from the website you want to check. The Google Search console will check the page and tell you if it is indexed. You can then request that it get indexed if it is not.
How Long Does It Take To See SEO Results?
Do not trust services that promise overnight SEO results for your interior design website. These services use questionable tactics that will most likely get your website blacklisted in the long run. Quality SEO that adheres to Google’s best practices standards takes time. Think of this as a marathon, not a sprint. That being said, a few factors contribute to how quickly or slowly you see progress or improvement with your interior design SEO efforts.
- Content quality
- Content volume
- Website domain authority
- Content engagement
Small or new sites do not have high domain authority. Large or well-established have a lot of influence and high domain authority. Search engine crawlers tend to check out the bigger and more well-established websites more often. Because of this, the bigger website may see changes within a few days, while smaller websites can wait weeks or even months. The changes you will see will be small and incremental, building over time.
What Is a Good SEO Goal?
At the beginning of this article, I mentioned that more website traffic means more opportunities for developing leads. However, this is a very simplistic view of SEO. Just getting more traffic isn’t enough. You could have all the traffic in the world, but if they aren’t hiring your interior design services, who cares?
When creating your SEO goal, think about your business goals. Take your entire marketing funnel into consideration. See what type of people utilize your business and how to attract them to your website. If you have a high conversion rate, then this is more beneficial than having a ton of traffic that never utilizes your business.
Improve Your Interior Design SEO
If you have a new website or an interior design website that isn’t performing well, then it is time to consider your interior design SEO strategy. The beginning of the year is a perfect time to start fresh with a new perspective. Improving your content quality and volume is one of the easiest things to change. That is where I come in. As an experienced content writer specializing in interior design, I can help you craft unique content that can help you improve your SEO efforts.